Chanel bought the shirtmaker behind its best shirt. On July 2, 2026 it acquired Charvet, the Place Vendome shirtmaker founded in 1838, the world's oldest. Terms were undisclosed.
The trigger was Matthieu Blazy's debut last October: three oversize Charvet shirts with a Chanel chain at the hem. WWD put the first batch at 3,500 to 3,900 euros; a pricier tuxedo version reportedly sold out in hours.
- Chanel has never sold menswear; Charvet gives it a men's name without a men's line.
- It fits a forty-year pattern, from Desrues in 1985 to eleven ateliers under 19M.
- Charvet's succession had run out: the Colban siblings are in their seventies, with no heir.
Pavlovsky put it plainly to The New York Times: "Now we have a name, Chanel, for women, and a name for men, Charvet." Call it rescue. It is also enclosure.
