Section Lead · promoted for you
cosmetics for everyone 29 Jul
Your aloe gel is mostly water, and that is legal
A 2016 lab test is still shared as proof that store-brand aloe gel is fake; the court record points somewhere duller and more useful.
0cosmetics for everyone
Slow aging is anti-aging with better manners
"The industry retired 'anti-aging' and rolled out 'slow aging,' folded scalp care into skincare, and promised serums that rival injections; mostly it changed the words."
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cosmetics for everyone
Indie Skincare Is Outgrowing the Giants, So the Giants Are Buying It
NielsenIQ says small skincare brands are growing almost eight times faster than the conglomerates, and the majors have decided it is cheaper to buy the wins than to build them.
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This week · in Cosmetics
cosmetics for everyone 24 Jul
K-beauty just got its own Wall Street ticker
A record export half and the first US-listed K-beauty fund look like a victory lap, until you notice who is quietly eating the new tariff.
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cosmetics for everyone 17 Jul
What the expensive sunscreen actually buys you
At SPF 30 and up, broad-spectrum and water-resistant, the drugstore tube protects like the luxury one; the premium buys feel, not filters.
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cosmetics for men 17 Jul
Same Serum, Deeper Voice
Gen Z men are buying skincare at rates their fathers never did, and the industry has learned how to sell them the same formula twice.
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cosmetics for everyone 16 Jul
The Serum in Your Cart Might Not Be Real
A Walmart lawsuit over knockoff Tom Ford perfume opens onto a counterfeit cosmetics trade worth billions a year, part of it lab-tested and found carcinogenic.
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cosmetics for everyone 16 Jul
The Whitener Banned From Your Cereal Is Still in Your Toothpaste
"Titanium dioxide left EU food in 2022 over genotoxicity that could not be ruled out; the same whitener fills most toothpaste, verdict due in 2026."
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cosmetics for women 16 Jul
"K-Beauty Is Winning America's Shelves Just as Washington Taxes the Loophole Shut"
Korean skincare hit a record 1.7 billion dollars in US imports last year, and then Washington closed the cheap-shipping loophole that helped build it.
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cosmetics for everyone 16 Jul
Teen Skincare's Six Products Aren't the Problem. The Missing Sunscreen Is.
A Pediatrics study clocks the real damage in teen skincare trends as the missing sunscreen, not the product count, while Connecticut and California take opposite routes to the same problem.
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- A New Sunscreen Filter, Twenty Years Late, and Not On Your Shelf Yet
- The SPF on the Bottle Is a Human Experiment, and It Keeps Failing