The loneliness is real and measurable. The retreat from screens has been discovered, named, and priced by the same companies that own the feed.

Eventbrite headlines that Americans now spend five hours and sixteen minutes a day on a phone, then sells you a ticket to go analog. The hunger under it is genuine: roughly one in four Americans ate every meal alone on a given day in 2023, up 53 percent since 2003. But the cure comes packaged. Strava, itself an app, reports running clubs up three and a half times, and the brands arrived with them, chasing the same young, reachable crowd the dating apps are losing. Even unplugging is a market: digital-detox retreats run about 1.5 billion dollars a year. Go to the potluck, run on Saturday. Just notice, on the way, who is holding the clipboard, and what they are counting.