A "medical-grade" skincare category is being sold to refill the face Ozempic emptied, and the fat pad a GLP-1 drug empties sits deeper than any cream reaches.
The hollowing is lost facial fat, not skin the drug damaged. IMAGE's $134 VOL.U.LIFT advertises a "20.1% increase in facial volume," but that is surface plumping and firmness, what a good retinoid and peptide always delivered, not restored fat. The real drivers, menopausal collagen loss and lost lean mass, get left off the label.
Buy the actives if you want them. The markup is just "GLP-1" printed on the front. The serious answers to lost volume are resistance training, protein, filler or fat transfer, and never quitting a heart drug over your cheekbones.
