Men's skincare rests on one claim: that men's skin needs its own bottle. It doesn't. Sebum runs a little higher, the dermis a little thicker, none of it enough for a separate molecule. What the gray tube and sterner font sell is the same formula at a second price. The demand, though, is real: Mintel put facial skincare use among Gen Z men at 68 percent in 2024, up from 42 in 2022, and NielsenIQ has US men's grooming at $7.1 billion. Unilever bought Dr. Squatch, reportedly for about $1.5 billion; Dwayne Johnson's Papatui sells ceramides and niacinamide at Target for $8 to $13, the same workhorses as everyone else. When the chemistry is identical, the celebrity is the product. Read the ingredient list, not the pronoun, and ask at what percent.